If you would have asked me 10 years ago when I started my then blog, The Retail Therapist, now known as Whitney Rife, if I would have thought I would be designing my own clothing line, I would have said YOU’RE CRAZY! What a dream come true to be launching my St. Tropez inspired line with Amazon The Drop! I have been working with their design team to create the most beautiful dresses, short sets, and rompers, and I can’t wait to take you all through my designs, sketches, custom patterns, etc.
To be the first to know about collection updates and when we launch, sign up an SMS alert HERE! And be sure you are following along on my Instagram and VIP Facebook Group for exclusive updates, design polls, first looks, and more!
Take a peek at what I ‘ve been working on and get an idea of the beautiful inspiration behind the collection!
I am so excited for this incredible opportunity and even more excited to get my collection IN YOUR CLOSET for your next vacation, date night, wedding, or just to wear around your house! Grab a glass of rosé and get ready for summer in St. Tropez!
